Head of Paid Media

About Huzzle

Huzzle helps strong candidates land roles with leading employers across Australia, Canada, Europe, the UK, and the US. It works for startups, agencies, and tech platforms in a range of industries. It isn't an outsourcing agency: the client hires you in-house as a full member of its team.

Role Type: Full-time

Engagement: Independent Contractor

About the Company

The client is a fast-growing performance agency that helps ambitious direct-to-consumer brands grow revenue through data-led paid acquisition. It blends top creative, media buying, and conversion work to drive measurable growth and help brands keep raising customer acquisition and profit.

It wants a seasoned Senior Meta Performance Marketing Manager to own paid acquisition strategy, lead creative testing, and drive profitable growth across several client accounts.

Job Summary

The client wants a strategic, analytical, results-obsessed Meta Performance Marketing Manager with deep experience running high-spend Meta campaigns. The job is more than media buying: you'll own acquisition strategy, creative direction, test design, reporting, and scaling, all of which directly drive client growth.

You'll partner with leadership and the creative, design, video, and account management teams to build strong campaigns, improve acquisition, and create repeatable systems for steady scaling.

If you love direct response, creative strategy, AI tools, and performance work, you can join a fast team where what you do directly grows the business.

Key Responsibilities

Paid Acquisition & Media Buying

• Own the Meta paid acquisition strategy for several client accounts.
• Set up, launch, refine, and grow Meta ad campaigns.
• Manage budgets and shift spend based on results.
• Check account results daily and find ways to improve.
• Build frameworks for testing audiences, offers, and campaigns.
• Scale the campaigns that win while staying efficient and profitable.
• Keep researching competitors to find market openings.

Creative Strategy

• Steer creative strategy with performance results and what customers tell you.
• Spot which creatives win and which fall short.
• Plan the creative testing roadmap and the experiments behind it.
• Write direct-response ad copy that converts.
• Create strong offers that lift conversion.
• Brief designers and video editors in detail.
• Partner with content creators, and bring in UGC creators as needed.
• Work closely with creative to test faster and perform better.

Landing Pages & Conversion Optimization

• Build landing pages, advertorials, and product pages that match the ads.
• Analyze the funnel and find where conversions drop.
• Suggest better landing pages and customer journeys.
• Support ongoing CRO work to make acquisition more efficient.

Reporting & Analysis

• Track and analyze key metrics, such as:
• Customer Acquisition Cost (CAC)
• Cost per Acquisition (CPA)
• ROAS (return on ad spend)
• Marketing Efficiency Ratio (MER)
• Click-Through Rate (CTR)
• Cost per Click (CPC)
• Cost per Mille (CPM)
• Conversion Rate (CVR)
• Write clear performance reports and strategic advice.
• Walk clients through insights in strategy meetings.
• Build repeatable reporting that supports good decisions.

Leadership & Strategy

• Turn paid acquisition into playbooks and SOPs that scale.
• Back product launches and promotions with full media plans.
• Audit accounts and find room to scale.
• Coach junior media buyers where it makes sense.
• Keep account quality, planning, and execution to a high standard.

Requirements

• At least five years in paid media or performance marketing.
• Deep skill running and scaling Meta Ads.
• A record of growing eCommerce or direct-response brands.
• A strong grasp of direct-response principles.
• Advanced Meta Ads Manager knowledge.
• Strong analysis in Google Sheets or Excel.
• Has worked with attribution tools like Triple Whale, Northbeam, or Hyros.
• Expert in creative strategy and results-led advertising.
• Has built structured testing frameworks.
• Knows how to optimize landing pages and conversion funnels.
• Excellent ad copywriting that converts.
• Comfortable using AI tools to work faster and lift results.
• Strong communicator and confident presenting to clients.
• Does well in a fast, results-focused setting.

Nice-to-Haves

• Meta Blueprint certification.
• Agency or multi-brand experience with varied portfolios.
• Knows CRO and advanced landing-page tactics.
• Has coached or led media buyers.
• Has found and managed UGC creators.

Benefits

💻 Fully Remote: work from any location alongside international teams

🤝 Peer Community: a network of strong professionals to connect with

🧭 Ongoing Support: help from Huzzle both before and after you're placed

💰 Tailored Compensation: pay depends on the client and on what you're looking for, and Huzzle matches you to options that suit your goals

Application process

Submit your application through NorthStar. Employer screening may follow after submission.